Negril

Known as “The Capital of Casual,” Negril has long drawn travelers who crave barefoot freedom, beachside bliss, and the kind of easygoing energy you just can’t fake. From its famous Seven Mile Beach to its legendary sunsets, Negril is a laid-back paradise — but did you know it stayed untouched by major development until the 1970s, earning it the nickname “the last unspoiled corner of Jamaica”?
Even now, Negril holds onto that raw, authentic charm. Beyond the resorts and cliffside bars, there’s a deeper story — one told in the fishing villages of the West End, the rhythm of local cookshops, and the peace of hidden springs and coastal trails. If you're searching for authentic things to do in Negril, this is where you’ll find them.
Let Truly Jamaican Travel Services take you beneath the surface with private Negril tours led by locals — so you can experience Jamaica, not just visit it.